sold Jimmy Carter’s Blueprint For Election Success
"...I know from this experience that this is the hard way!".
Carter first ran for governor of Georgia in 1966 but lost. He began almost immediately preparing for the 1970 election in which he would run again. After four years of campaigning in which he was constantly meeting and speaking with people, and although he was poorly funded and had an uphill battle,...
Carter first ran for governor of Georgia in 1966 but lost. He began almost immediately preparing for the 1970 election in which he would run again. After four years of campaigning in which he was constantly meeting and speaking with people, and although he was poorly funded and had an uphill battle, he won. In this letter, he explains how he pulled off the upset, and foreshadowed his game plan for his upcoming presidential bid.
Typed Letter Signed on his Governor’s letterhead, Atlanta, August 20, 1973, to Hal Evry. "Thank you so much for sending me a copy of your book, ‘The Selling of a Candidate’. I know that I will enjoy reading it and appreciate your thinking of me.” Carter adds a lengthy handwritten postscript: "Now I’ve read it & it’s good. I don’t agree with it all. I shook hands & made speeches for 4 years (600,000 & 1800 respectively) & won with little money – but I know from this experience that this is the hard way! J.C."
His 1970 gubernatorial campaign indeed proved to be a dry run for his 1976 presidential bid. Again, he started early, declaring in late 1974. Again, he had little funding until way down the road. Again, he shook hands and made speeches for years, slowing gathering support. And again, he ultimately won.
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